Understanding the Importance of Communication in Business
“Precision of communication is important, more important than ever, in our era of hair trigger balances, when a false or misunderstood word may create as much disaster as a sudden thoughtless act.”
This quote by James Thurber illustrates the importance of communication in business. With the advancing of social media and other avenues of technology, it matters greatly how you communicate with your clients and potential clients – because your business is being talked about, and you want to be the one influencing what is being said.
Being a good communicator starts with being a good listener. You may think you understand a situation, or know the details of an event, but there is always something to be learned when you take time to listen. Listen to clients, providers, competitors; listen to employees and sellers. Be willing to ask hard questions and listen to answers that may lead you to do some soul-searching.
Most consumers want to interact with businesses and get a personal touch. Your efforts to connect to customers—online, over the phone, or in person—can make a huge impact on your business. Ask for feedback and suggestions. Correct problems. Try new ideas. Communicate with clients, remembering the channel of information goes both ways. Listen at least as much as you talk.
Communication within your business is important to retain the mission and focus of your company. Take steps to ensure that employees in your business know important information and procedures. Use verbal and written communication to teach and inform; and be creative! Video and song are two great ways to memorably communicate information.
In all types of business communication, it is important to remember a few key points:
- be clear and concise
- be confident
- be prompt
- be responsive
And in everything you do, remember that “The single biggest problem in COMMUNICATION is the illusion that it has taken place.” (George Bernard Shaw) When you think you have communicated enough, communicate more! Your business will benefit from it.
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